What happens in Vegas only stays in Vegas if it is not caught on video. Sarah Welliver, an American Indian Journalism Institute alum and Chips Quinn Scholar, attended the 2008 APME and APPM conferences in Las Vegas as a member of the student multimedia project administered by the Diversity Institute. During that project, she produced the video below about Brendan Paul, an Elvis impersonator and wedding chapel owner.
I like the impact moment that opens this video, setting the tone for the rest of the story. Starting a video story with a tight shot can be a very effective way to grab viewers. The tight shot opening also adds an element of suspense to the story, which keeps the audience watching.
Danese Kenon, a multimedia journalist at the Indianapolis Star, often uses the tight hook shot to begin her videos. It is all about impact, keeping your audience tuned in to a video that is enlightening, entertaining and visually interesting.Click here to see Kenon’s most powerful video.